M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M•A•C is now sold in 79 countries/territories worldwide. M.A.C. Cosmetics help a one off promotional day in Meadowhall, Sheffield seeing shoppers have the opportunity of having their make up done but professionals and browsing and array of vibrant cosmetics whilst watch some of the worlds greatest make up artists to the stars. UK Event Associates were invited to ensure the safety of stock, artists and the flow of the crowds didn’t impact of the Meadowhall Shoppers.